Free tools & templates
Free scripts and messages for your dental team
Copy, personalise the parts in {{curly brackets}}, and use them today. Each one is written to stay within advertising and privacy rules.
For the front desk
Review request text
Send after a visit. Ask every patient the same way.
Hi {{first name}}, thanks for visiting {{practice}} today. If you have a minute, we'd really appreciate a Google review. It helps other families find us: {{review link}}
Reply STOP to opt out.
Keep it compliant: never offer a reward for reviews, and ask every patient, not only the happy ones. In Australia, don’t reuse clinical reviews in your advertising.
Review request email
A slightly longer version for email.
Subject: How was your visit to {{practice}}?
Hi {{first name}},
Thank you for choosing {{practice}}. We hope your visit went smoothly.
If you have a moment, would you share your experience on Google? Honest feedback helps us improve and helps others choose a dentist.
{{review link}}
Thank you,
The {{practice}} team
Tip: send within a few hours of the appointment, while the visit is fresh.
Missed-call text-back
Sent automatically when a call goes unanswered.
Hi, this is {{practice}}. Sorry we missed your call! Reply here and we'll help you book, or tap to schedule online: {{booking link}}
Consent: replying to someone who just called you is usually fine, but don’t add them to marketing messages without consent (TCPA, CASL, Spam Act).
New-patient phone greeting
A warm, consistent opening for your front desk.
"Thank you for calling {{practice}}, this is {{name}}. How can I help you today?"
If it's a new patient:
"We'd love to see you. Can I get your name and the best number to reach you, in case we get cut off?"
"What's prompting your visit? Is anything bothering you right now?"
"I have {{day/time}} or {{day/time}}. Which works better?"
Why it works: capture the name and number first, then offer two specific times instead of asking when they’re free.
For the practice owner
Recall and reactivation text
For patients overdue for a check-up.
Hi {{first name}}, it's {{practice}}. It's been a while since your last check-up, and you're due for a cleaning. Book a time that suits you here: {{booking link}}, or reply and we'll find one for you.
Reply STOP to opt out.
Consent: recall messages to existing patients are usually permitted, but include an opt-out and follow your country’s rules.
Reply to a negative review
Responds professionally without revealing patient information.
Thank you for your feedback. We take every concern seriously and would like the chance to make this right. Please call our practice manager, {{name}}, on {{phone}} so we can talk it through.
Critical: never confirm the reviewer is a patient or mention any treatment. US practices have been fined under HIPAA for review replies that did.
For the dentist
Doctor introduction video prompts
Questions to answer in a short, natural video for your website.
1. Why did you become a dentist?
2. What do you want nervous patients to know before their first visit?
3. What happens at a new-patient appointment here?
4. What do you enjoy most about working in {{suburb/city}}?
Keep it compliant: talk about your approach and the experience, not guaranteed outcomes.
Rules differ by country. See our compliance guides for Australia, Canada and the United States.
Want this running automatically?
We set up review requests, missed-call text-backs and recalls for you, all within the rules.
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