Free resource

Free social media templates for dental practices

Ready-to-post captions for Instagram, Facebook and Google Business Profile, each with an image idea and a prompt to create it. Copy, personalise the parts in {{curly brackets}}, and post.

12 posts for your feed

A mix of education, team, practice news and seasonal posts. None use patient testimonials or before-and-after photos, so they suit the strictest advertising rules, including Australia’s.

Image placeholderTwo minutes, twice a day
Education

Two minutes, twice a day

Two minutes, twice a day. 🪥 Most of us brush for well under a minute. Tonight, set a two-minute timer, angle the bristles towards the gumline and go gently. Your gums will thank you. Questions about your routine? Ask us at your next visit. #DentalTips #{{Suburb}}Dentist #OralHealth
Image prompt for ChatGPT
Portrait social media image, 1080 × 1350 pixels (4:5), for a modern dental practice. A toothbrush and a small two-minute sand timer on a clean white bathroom shelf, soft morning light, a sprig of mint and a folded mint-green towel beside them. Style: bright, natural light, clean and welcoming, photorealistic. Colour palette: white, soft mint green (#12b58f) and deep navy (#0e3050). No text, no logos, no watermarks. Avoid close-ups of open mouths, dental instruments in use, blood, needles, and before-and-after comparisons. Do not show any person presented as a patient with a treatment result. Leave clear, uncluttered space in the top third for a headline.
Image placeholderMyth: bleeding gums mean stop flossing
Myth-busting

Myth: bleeding gums mean stop flossing

MYTH: If your gums bleed, stop flossing. FACT: Bleeding is often a sign your gums need gentle, regular cleaning, not less. If it doesn’t settle within a couple of weeks, book a check-up so we can take a look. #MythBusting #GumHealth #{{Suburb}}Dentist

General information only. Avoid promising that a product or treatment will “cure” anything.

Image prompt for ChatGPT
Portrait social media image, 1080 × 1350 pixels (4:5), for a modern dental practice. Minimal flat lay on a pale mint background: a roll of dental floss, a small glass of water and a toothbrush arranged neatly, lots of empty space at the top for a headline. Style: bright, natural light, clean and welcoming, photorealistic. Colour palette: white, soft mint green (#12b58f) and deep navy (#0e3050). No text, no logos, no watermarks. Avoid close-ups of open mouths, dental instruments in use, blood, needles, and before-and-after comparisons. Do not show any person presented as a patient with a treatment result. Leave clear, uncluttered space in the top third for a headline.
Image placeholderWhen should my child first see a dentist?
Families

When should my child first see a dentist?

When should my child first see a dentist? 👶 Many dental associations recommend a first visit soon after the first tooth appears. Early visits are short and gentle, and help little ones feel at home in the chair. Book your family in at {{practice}}: {{booking link}} #KidsDentist #FirstVisit #{{Suburb}}Families
Image prompt for ChatGPT
Portrait social media image, 1080 × 1350 pixels (4:5), for a modern dental practice. A cheerful, modern children’s corner in a dental waiting room: a small table with picture books, a plush toy tooth, soft mint and white decor, no people. Style: bright, natural light, clean and welcoming, photorealistic. Colour palette: white, soft mint green (#12b58f) and deep navy (#0e3050). No text, no logos, no watermarks. Avoid close-ups of open mouths, dental instruments in use, blood, needles, and before-and-after comparisons. Do not show any person presented as a patient with a treatment result. Leave clear, uncluttered space in the top third for a headline.
Your photoMeet {{name}}
Team

Meet {{name}}

Meet {{name}}, our {{role}}. 👋 {{name}} has been with {{practice}} for {{years}} years and loves {{one human detail, e.g. making nervous patients laugh}}. Outside the practice you’ll find {{name}} {{hobby}}. #MeetTheTeam #{{Suburb}}Dentist

Use a real photo of your team member, with their consent. Don’t use AI-generated people to represent real staff.

Image placeholderHow we keep every room spotless
Behind the scenes

How we keep every room spotless

Ever wondered what happens between appointments? 🧼 Every surface is cleaned, every instrument is sterilised and sealed, and nothing is reused without going through the full process. Happy to show you around next time you visit. #InfectionControl #BehindTheScenes #{{Suburb}}Dentist
Image prompt for ChatGPT
Portrait social media image, 1080 × 1350 pixels (4:5), for a modern dental practice. A spotless, modern dental sterilisation room with neatly stacked sealed instrument pouches on stainless steel benches, soft daylight, no people, no visible blood or needles. Style: bright, natural light, clean and welcoming, photorealistic. Colour palette: white, soft mint green (#12b58f) and deep navy (#0e3050). No text, no logos, no watermarks. Avoid close-ups of open mouths, dental instruments in use, blood, needles, and before-and-after comparisons. Do not show any person presented as a patient with a treatment result. Leave clear, uncluttered space in the top third for a headline.
Image placeholderNervous about the dentist? You’re not alone.
Patient experience

Nervous about the dentist? You’re not alone.

Nervous about the dentist? You’re not alone. 💚 Here’s what we do to help: • We explain each step before we start • You choose a signal to pause at any time • Headphones and a blanket are yours to use Tell us when you book and we’ll take it slow. #DentalAnxiety #{{Suburb}}Dentist

Describe the experience, not clinical outcomes. Never quote patients about treatment results.

Image prompt for ChatGPT
Portrait social media image, 1080 × 1350 pixels (4:5), for a modern dental practice. A calm, light-filled dental reception area with indoor plants, a soft armchair, a folded blanket and a pair of headphones on a side table, no people. Style: bright, natural light, clean and welcoming, photorealistic. Colour palette: white, soft mint green (#12b58f) and deep navy (#0e3050). No text, no logos, no watermarks. Avoid close-ups of open mouths, dental instruments in use, blood, needles, and before-and-after comparisons. Do not show any person presented as a patient with a treatment result. Leave clear, uncluttered space in the top third for a headline.
Image placeholderNow open {{days/hours}}
Practice news

Now open {{days/hours}}

Busy weekdays? We’ve got you. 🕖 {{practice}} is now open {{days and hours}}, so you can fit your check-up around work and school. Book online: {{booking link}} #{{Suburb}}Dentist #AfterHoursDentist
Image prompt for ChatGPT
Portrait social media image, 1080 × 1350 pixels (4:5), for a modern dental practice. A modern wall clock showing early evening above a tidy, warmly lit dental reception desk, no people, calm and inviting. Style: bright, natural light, clean and welcoming, photorealistic. Colour palette: white, soft mint green (#12b58f) and deep navy (#0e3050). No text, no logos, no watermarks. Avoid close-ups of open mouths, dental instruments in use, blood, needles, and before-and-after comparisons. Do not show any person presented as a patient with a treatment result. Leave clear, uncluttered space in the top third for a headline.
Image placeholderTrick or treat, the tooth-friendly way
Seasonal

Trick or treat, the tooth-friendly way

Trick or treat, the tooth-friendly way! 🎃 • Enjoy treats with a meal rather than grazing all evening • Chocolate rinses away more easily than sticky lollies • Drink water after, and brush before bed Happy Halloween from the team at {{practice}}! #Halloween #KidsTeeth #{{Suburb}}Dentist
Image prompt for ChatGPT
Portrait social media image, 1080 × 1350 pixels (4:5), for a modern dental practice. A playful flat lay: a small carved pumpkin, a child’s toothbrush and a few wrapped chocolates on a mint-green background, bright and fun, space at the top for a headline. Style: bright, natural light, clean and welcoming, photorealistic. Colour palette: white, soft mint green (#12b58f) and deep navy (#0e3050). No text, no logos, no watermarks. Avoid close-ups of open mouths, dental instruments in use, blood, needles, and before-and-after comparisons. Do not show any person presented as a patient with a treatment result. Leave clear, uncluttered space in the top third for a headline.
Image placeholderHoliday opening hours
Seasonal

Holiday opening hours

Our holiday hours 🎄 {{dates and hours}} In a dental emergency while we’re closed, call {{phone}} and follow the recorded instructions. Wishing you a safe and happy holiday season from all of us at {{practice}}. #HolidayHours #{{Suburb}}Dentist
Image prompt for ChatGPT
Portrait social media image, 1080 × 1350 pixels (4:5), for a modern dental practice. A minimal festive desk scene: a small potted pine, soft fairy lights and a blank desk calendar, white and mint tones with a touch of navy, no people. Style: bright, natural light, clean and welcoming, photorealistic. Colour palette: white, soft mint green (#12b58f) and deep navy (#0e3050). No text, no logos, no watermarks. Avoid close-ups of open mouths, dental instruments in use, blood, needles, and before-and-after comparisons. Do not show any person presented as a patient with a treatment result. Leave clear, uncluttered space in the top third for a headline.
Image placeholderNew patient check-up and clean: {{price}}*
Offer

New patient check-up and clean: {{price}}*

New to {{practice}}? Your first check-up and clean is {{price}}.* Includes an exam, a scale and clean and X-rays if needed. Book online: {{booking link}} *Offer for new patients until {{date}}. {{What’s included and excluded.}} Not available with other offers. #NewPatients #{{Suburb}}Dentist

In Australia every offer must show its terms and conditions with it. In the US, check your state’s rules on advertised fees.

Image prompt for ChatGPT
Portrait social media image, 1080 × 1350 pixels (4:5), for a modern dental practice. A bright, welcoming dental treatment room with large windows, a modern chair, plants and natural light, empty and spotless, wide shot with space for text. Style: bright, natural light, clean and welcoming, photorealistic. Colour palette: white, soft mint green (#12b58f) and deep navy (#0e3050). No text, no logos, no watermarks. Avoid close-ups of open mouths, dental instruments in use, blood, needles, and before-and-after comparisons. Do not show any person presented as a patient with a treatment result. Leave clear, uncluttered space in the top third for a headline.
Image placeholderProud to support {{local team or school}}
Community

Proud to support {{local team or school}}

We’re proud to support {{local team, school or charity}} this season! ⚽ {{One sentence about what you’re doing together.}} Good luck to everyone involved, from the whole team at {{practice}}. #{{Suburb}}Community #ShopLocal

Get permission before posting photos of children or naming local organisations.

Image prompt for ChatGPT
Portrait social media image, 1080 × 1350 pixels (4:5), for a modern dental practice. A sunny local sports field with a football and a stack of mint-green team shirts on the grass, no identifiable people, friendly community feel. Style: bright, natural light, clean and welcoming, photorealistic. Colour palette: white, soft mint green (#12b58f) and deep navy (#0e3050). No text, no logos, no watermarks. Avoid close-ups of open mouths, dental instruments in use, blood, needles, and before-and-after comparisons. Do not show any person presented as a patient with a treatment result. Leave clear, uncluttered space in the top third for a headline.
Image placeholderWhen was your last check-up?
Reminder

When was your last check-up?

When was your last check-up? 🤔 If you can’t remember, it’s probably time. Regular check-ups help catch small problems before they become bigger ones. Book in a few clicks: {{booking link}} #CheckUp #{{Suburb}}Dentist
Image prompt for ChatGPT
Portrait social media image, 1080 × 1350 pixels (4:5), for a modern dental practice. A paper wall calendar with one date circled in mint green, a pen and a cup of coffee on a white desk, soft natural light. Style: bright, natural light, clean and welcoming, photorealistic. Colour palette: white, soft mint green (#12b58f) and deep navy (#0e3050). No text, no logos, no watermarks. Avoid close-ups of open mouths, dental instruments in use, blood, needles, and before-and-after comparisons. Do not show any person presented as a patient with a treatment result. Leave clear, uncluttered space in the top third for a headline.

Google Business Profile posts

Short updates keep your profile active, which helps it appear in local search. Post one a week.

Now welcoming new patients

Button: Book

{{practice}} is welcoming new patients in {{suburb}}. Check-ups, cleans and family dentistry, with {{early/late/weekend}} appointments. Book online in a minute.

Same-day emergency appointments

Button: Call now

Chipped tooth or toothache? Call us first thing and we’ll do our best to see you the same day. If you’re in severe pain or have facial swelling, please call straight away.

Holiday opening hours

Button: Learn more

We’re open {{dates and hours}} over the holidays. In an emergency while we’re closed, call {{phone}} for instructions.

Ask us anything

Button: Call now

Not sure if you’re due for a check-up, or what your health fund covers? Give us a call and our front desk team will happily help.

A year of post ideas

Plan around dental awareness dates and the seasons.

JanuaryNew-year routines: a fresh toothbrush and a two-minute reminder.
FebruaryNational Children’s Dental Health Month (US). Back to school (Australia).
MarchWorld Oral Health Day, 20 March.
AprilOral Health Month (Canada). Easter treats, the tooth-friendly way.
MayMeet the team. Mother’s Day thank-you post.
JuneMid-year check-up reminder.
JulySports mouthguards: winter sport in Australia, summer camps in the US and Canada.
AugustDental Health Week (Australia).
SeptemberBack to school (US and Canada): kids’ check-ups.
OctoberHalloween treats, the tooth-friendly way.
NovemberBehind the scenes: how we keep every room spotless.
DecemberHoliday hours. Many dental benefits reset at year end, so remind patients to check theirs.

Dental Health Week (Australia) is run by the Australian Dental Association in August each year; check ada.org.au for this year’s dates.

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